Ethical – The objectives and goals should be ethical, as well as the methods to achieve them |
Integrity |
Honest thinking and behavior |
Makes an honest decision and
takes full responsibility. |
Rightness |
Faithful to principles and the
basics |
Practices and informs principles and the basics. |
Different - We have to think and act differently to get ahead |
Challenge |
Continued pursue of improvement and innovation |
Encourages changes and
innovation. |
Excellence |
Aspiration for the best and the highest value |
Leads the relevant field. |
Socially Responsible - We work together and share the outcomes |
Respect |
Consideration for others, open-minded communication |
Respects employees’ opinions
and different approaches and
facilitates communication |
Share |
Practice of virtue of sharing and gratitude |
Leads the effort to share and
show gratitude |